So yesterday, the People of the Second Chance posted the new Tiger Woods Nike ad on their website and asked for “one word” thoughts about it.
If you haven’t seen the ad, here it is:
To their question, I posted the following:
One word: Leverage
“We are not ashamed of our scars, wounds, or failures and leverage them as a source of strength and character development.” -POTSC “About Us” page.
I know this is a Nike ad, but Tiger had to somehow consent to it (in fact, he may have even asked his mom, since it involved his dad.) People feel he owes them some explanation – I don’t – but this is a way of furthering that conversation I guess. However it’s used, I still see this whole thing as something between him and his family. My only notice and consideration has been that of “but for the grace of God go I” (as a depraved & sinful man myself) and how can I use this to “leverage” or model grace to others who bring Tiger’s situation up.
OK, stay with me here.
In an NBC Today Show interview, an ad exec offered his “advertising” insight into Nike and Woods’ ad. The insights that I keyed on were [my emphasis]:
“[the ad] takes his father, who is the conscience, [his] voice of god…”
“…the most important influence in his life, his father, would be saying, ‘What were you doing? Why did you do this?'”
“His conscience, his god, is saying to him, ‘What were you doing’…’All is not OK just because you are playing golf.’…’And with every moment I go, this is what I’m [Tiger] thinking about.'”
[You can watch the interview here – I recommend skipping to 3:37 and watching until the end.]
Now, to the “Adam & God” part of this post’s title…or the “leverage” part of this post.
A few weeks ago during his message at our church, Pastor Jason (City Church, San Jose) made a comment that has stuck with me. He talked about the interaction between God and Adam in Genesis 3:
8 Then the man and his wife heard the sound of the LORD God as he was walking in the garden in the cool of the day, and they hid from the LORD God among the trees of the garden. 9 But the LORD God called to the man, “Where are you? … 11 Have you eaten from the tree that I commanded you not to eat from?” (NIV)
God’s interaction with Adam has been fixed in my mind ever since. God knew where Adam was. God knew what Adam and Eve had done. They needed to own up to it, confess their disobedience, and understand that there were consequences for their actions – just as God said. God was just and gracious to Adam and Eve (as He is to us – 1 John 1:9.)
Take this exchange a little further. Imagine Adam – until he breathed his last – hearing God say, “Where are you?” each time he did something that wasn’t right in God’s eyes (read “sin”).
God’s question to Adam has stuck with me as I go through my day and blow it – in my mind imagining God saying, “Dennis? Where are you?” I want His voice to be my guide – not that of the world that would say contrary to what I know to be good and pleasing to God. I’m thankful for it. I need it.
How ’bout you?